You don’t need more clicks. You need enquiries worth following up.
We plan campaigns, measure the quality of enquiries and connect every contact to your sales process, right through to the CRM.
Clicks and views are not enough
A campaign is useful when it brings relevant enquiries: people or companies who could actually buy, where you know where they came from and what happens after the first contact.
The numbers that matter for sales
- How many enquiries come in, and from which campaign
- How many are relevant to your business
- How many turn into a meeting or a quote
- The cost of each useful enquiry, not each click
How we generate leads
Five phases, from your offer to the quality of the enquiries that come in.
Offer, audience and goal
We start from what you sell, to whom and at what margins, and agree what a useful enquiry looks like for you.
Choosing the channels
We choose the platforms that best suit your audience and budget, without using them all by default.
Ads, landing pages and forms
Copy, creative, landing pages and forms designed to capture clear and complete enquiries.
Measurement and integration
Conversion tracking and delivery of leads to your CRM or the tools you use, in line with consent rules.
Lead quality
We review lead quality with you and adjust campaigns, audiences and messages.
We choose channels based on your market
Each platform plays a different role. We combine them only when they serve your goal.
People already looking for you
Google Ads on the search network, to reach people looking for a service like yours when they need it.
Making your offer known
Facebook and Instagram, with instant forms or landing pages, to reach the right audience and collect enquiries.
Specific companies and roles
LinkedIn, when the value of a client justifies a higher cost per lead and you need to reach a specific role.
Where your audience really is
TikTok and other platforms only in markets and segments where your audience is present and the format suits the offer.
Experience Across Different Industries
Our experience in marketing and customer acquisition spans different markets, with strategies and campaigns tailored to the needs of each business.
Every industry has its own dynamics. We adapt our strategies, channels, and tools to each company’s goals.
From enquiry to opportunity
An enquiry is only worth something if someone follows it up. That is why we connect campaigns to what happens next: the lead enters the CRM, is qualified, contacted and, where it makes sense, becomes a meeting.
Confirmations, reminders and follow-ups can be automated, including with AI: assessed case by case, with a dedicated quote.
AI & Automation
AI assistants, automatic confirmations and connections between forms, CRM, email and WhatsApp, so no lead is left unanswered.
Explore AI & Automation →Fractional Marketing Director
If you need someone to lead all of your marketing, coordinate suppliers and control budget and results, the right service is the Fractional Marketing Director.
Explore the Fractional Marketing Director →Hands-on management and transparent costs
The scope is defined in a tailored quote, based on your project.
Hands-on activities
- Campaign strategy and set-up
- Ongoing ad management and optimisation
- Ad copy and creative briefs
- Landing page and form structure and copy
- Conversion tracking and CRM connection
- Regular reporting on enquiries and lead quality
Always shown separately
- Management fee
- Defined in the tailored quote, based on goals, channels and volumes.
- Advertising spend
- Paid directly to the platforms. Separate from our fee.
- Licences and integrations
- Any tools, CRM or technical connections, only if needed and always stated upfront.
- Additional work
- Anything not in the quote is agreed separately before we do it.
No promise of a fixed number of leads, sales or guaranteed results: results depend on your offer, market, budget and how enquiries are followed up.
Before asking us for a quote
How much does a lead generation project cost?
It depends on goals, channels, volumes and integrations. That is why we do not publish a single price: after a first video call we prepare a tailored quote.
Is the advertising budget included?
No. You pay the ad budget directly to the advertising platforms. Our management fee is separate and stated in the quote.
Do you run the campaigns?
Yes. We set up and manage the campaigns directly, usually on ad accounts owned by your company, so the data stays yours.
How is this different from the Fractional Marketing Director?
The Fractional Marketing Director leads your marketing as a whole: priorities, suppliers, budget and results, with hands-on work when agreed. Lead Generation is the service dedicated to acquiring new leads: we plan and run campaigns, landing pages and tracking. You can choose them separately or combine them.
Do you work with the CRM we use?
Usually yes: leads can go into the CRM or tools you already use, where the system allows it. We check the integration before quoting and flag any extra technical work upfront.
Do you work in English?
Yes, in English and Italian. Calls are scheduled on Central European Time at a time that also works for your time zone.
Thank you, your request has been recorded.
We will contact you by email or phone within two business days.