Your Marketing Director. Without a new hire.
A senior consultant who sets priorities, coordinates agencies and suppliers, and keeps your marketing budget and results under control.
- One point of contact for all your marketing
- Coordination of the suppliers you already use
- Hands-on work when agreed
- English or Italian
You invest in marketing. Who is leading it?
Agencies, campaigns, website, social media: each supplier often works on its own and the owner ends up coordinating them in spare moments. What is missing is someone who sets priorities, controls the spending and answers a simple question: what is actually working?
If you recognise one of these situations
- You work with one or more agencies and end up managing them yourself
- You pay for ads, a website and social media but cannot tell what is working
- Marketing decisions are made by suppliers, or by nobody
- You need a marketing leader, but a full-time hire does not make sense yet
A senior marketing leader, on your side of the table
We step into your marketing the way an in-house director would: with the big picture in mind and the ability to get hands-on when needed.
Priorities and plan
We agree objectives, priorities and budget with you and turn them into a plan with owners and deadlines.
Agency and supplier coordination
We tell each supplier what is expected and check it gets done. You can keep the people who already work with you.
Budget and results
We read the numbers from campaigns, website and sales enquiries and tell you clearly where to invest and what to stop.
Hands-on work
When needed we work directly on campaigns, tracking, CRM, automation and digital tools. Hands-on activities are agreed in the proposal.
One point of contact
A single reference for marketing decisions, who knows your company and turns the suppliers’ work into concrete choices.
Marketing and AI
We assess where AI and automation can save time or improve lead management, without forcing it.
From a first video call to an ongoing engagement
No standard package: we start from how your company works today.
Discovery video call
Free, about 25 minutes: you tell us how your marketing is organised and what you expect.
→ We find out whether we can helpAnalysis and proposal
We look at activities, suppliers, spending and available data, then send a written proposal with activities, responsibilities and terms.
→ You know upfront what we will do and what it costsA director at your side
We work on the agreed priorities, coordinate suppliers and get hands-on where planned, keeping you updated with clear KPIs.
→ Marketing decisions based on numbersScope of the service
- Marketing direction and planning
- Coordination of agencies, freelancers and suppliers
- Monitoring of spending, campaigns and results
- Work on campaigns, tracking, CRM and automation, when agreed
- Assessment of digital tools and artificial intelligence
- Work in English or Italian
From €1,290 per month, based on the agreed scope
Every engagement starts with a free 25-minute discovery video call. If there is a fit, you receive a written proposal based on your company, your markets and the scope of work. The service starts from €1,290 per month, plus VAT where applicable: the final fee depends on the scope agreed in the proposal. Advertising budget, software licences and the fees of external suppliers are always separate. For a detailed breakdown, see our guide How much does a Fractional Marketing Director cost?
Need full campaign management or an AI project? See also Lead Generation and AI & Automation.
What companies usually ask us
How is this different from an agency?
An agency carries out specific activities. A Fractional Marketing Director looks at the whole picture: sets priorities with you, coordinates whoever executes, agencies included, and checks that the spending really serves the business. When useful, we also get hands-on.
Do we have to change agency or suppliers?
No. You can keep the agencies and professionals you already work with: we coordinate them and become your point of reference. If something is not working, we tell you clearly and decide together how to act.
Do you also do hands-on work?
Yes, when needed: for example on campaigns, tracking, CRM, automation and digital tools. Which activities we carry out directly is defined during the analysis and written into the proposal.
How long does the engagement last?
It is an ongoing engagement, not a fixed-term package. Duration and terms are agreed in the proposal, based on your needs.
Will you bring more leads or revenue?
Nobody can honestly promise that before seeing the numbers. We commit to working on clear priorities and measuring results with you.
Do you work with companies outside Italy?
Yes. We work in English and Italian. Meetings are held online, scheduled on Central European Time at a time that also works for your time zone.
Thank you, your request has been recorded.
We will contact you by email or phone within two business days.